Research and Markets: Media - Scandinavia Industry Guide

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/1510026b/media_scandinavi) has announced the addition of the "Media - Scandinavia Industry Guide" report to their offering.

The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. All currency conversions are carried out at constant average annual 2010 exchange rates.

Media - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Media industry in each of the Scandinavian (Denmark, Norway and Sweden) countries.

Scope of the Report

- Contains an executive summary market values, and segmentation

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

- Includes a five-year forecast of the industry

Highlights

The Scandinavian media market had a total market value of $18,414.5 million in 2010.

Sweden was the fastest growing country with a CAGR of 2.6% over the 2006-10 period.

Within the media industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $8,120.4 million in 2010.

Sweden is expected to lead the Media in the scandinavia countries, with a value of $9,605.1 million in 2015.

For more information visit http://www.researchandmarkets.com/research/1510026b/media_scandinavi