Upper Deck and Dynamics Inc. Unveil Exclusive Trading Card Experience™ Application for ePlate™ Payment Devices

SAN FRANCISCO--(BUSINESS WIRE)--

Upper Deck today announced it is working with Dynamics Inc., an innovator in next-generation payment devices, to launch a new trading card experience™ application for ePlate™ payment devices. The offering brings a new kind of experience to trading card enthusiasts by enabling them to earn exclusive Upper Deck digital trading cards with every purchase made through the ePlate™ device. The technology is ground breaking in the way it links payment devices with exclusive trading card content by empowering consumers to engage with brands that excite them with every swipe or online purchase.

At any time, consumers can enable the Upper Deck experience™ application for the ePlate™ payment device, and earn digital trading cards. The digital cards can be electronically traded, giving users the opportunity to collect entire digital trading card sets. Once a set is completed, Upper Deck will provide the consumer with a code that can be redeemed for one of 5 exclusive trading cards. As an added bonus, a limited edition autographed card will be available to consumers that redeem digital card sets for all 5 exclusive trading cards. Users will be able to earn digital trading cards even faster by making purchases at any Upper Deck certified retailer.

“The ePlate platform gives us an exciting new way of connecting with collectible card enthusiasts by providing them with a unique experience whenever they make a purchase”, said Richard McWilliam, CEO Upper Deck. “We look forward to providing our fans with trading card experiences that will surprise and delight them as they collect in ways never before possible.”

“Upper Deck knocked it out of the park with its experience application.” stated Jeff Mullen, Dynamics CEO, “This application is exciting in that it allows collectors to bridge, for the first time, the world of digital and physical card collecting – while making their everyday purchases.”

About the Dynamics' ePlate™ Payment Device

Dynamics' ePlate™ payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons – one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.

A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use the Dynamics Experience Manager™ software through their favorite phone or accessible through their online banking account. The Experience Manager™ provides an ecosystem of experiences that can be assigned to the buttons on a user's ePlate™ device.

The ePlate™ device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.

About Dynamics Inc.

Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and manufactures intelligent powered payment cards and advanced payment platforms. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery 2011. Dynamics won Best in Show for Personal Electronics and Technology Honors at the 2012 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50244878&lang=en