Effective Cross-Sell and Up-Sell Strategies Revealed in New StrongMail Lifecycle Email Marketing Guide

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new email marketing resource titled "The Ultimate Email Lifecycle Marketing Guide: Cross- & Up-Sell Programs." This free whitepaper provides detailed steps that email marketers can take to plan, implement, test, measure and optimize successful cross- and up-sell programs for new and existing email streams.

Integrating targeted cross- and up-sell messages into your email marketing programs is an extremely effective way to increase customer revenue; however, less than 40% of email marketers employed these tactics during the 2011 holiday shopping season, according to StrongMail's "2012 Marketing Trends" survey. Not only can marketers easily take advantage of this strategy with the right approach, the benefits also extend beyond retail to encompass any company that offers a product or service. Even B2B companies with long purchase cycles can use these lifecycle email marketing tactics to increase awareness for their different solutions.

This detailed whitepaper will offer step-by-step advice for overcoming data integration and implementation challenges, as well as strategies for driving maximum performance from targeted offers. Download this free best practice lifecycle email marketing guide today for actionable advice, case studies and examples for generating real results from cross- and up-sell programs.

Report Title: "The Ultimate Email Lifecycle Marketing Guide: Cross- & Up-Sell Programs"

Free Download: www.strongmail.com/cross-sell

Key Topics:

• Tips for identifying and distinguishing the best types of programs for your business
• Required data assets and technologies
• Three critical components of an effective program
• Best practices for optimizing cross-sell and up-sell programs
• Real-world examples from successful programs

Visit www.strongmail.com to learn more about our lifecycle and other email marketing solutions.

About StrongMail Systems, Inc.

Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world's largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy's, McAfee, Viacom and T. Rowe Price. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.