Research and Markets: 2011-12 U.S. Medium Business Market Opportunity Assessment

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/b50272/201112_u_s_mediu) has announced the addition of the "2011-12 U.S. Medium Business Market Opportunity Assessment" report to their offering.

This study examines the U.S. medium business (MB) IT and telecommunications landscape and how it is rapidly being transformed as the MB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The U.S. MB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and servicesacross a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

We're seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/Routes to Market (RTM) for a broad array of ICT solutions.

Key Topics Covered:

Introduction

Demographics

Economic Outlook

ICT Adoption and Plans

ICT Adoption and Plans - Hardware

ICT Adoption and Plans - Software

ICT Adoption and Plans - IT Services

ICT Adoption and Plans - Social Media

ICT Adoption and Plans - Cloud Services

ICT Adoption and Plans - Mobility

ICT Adoption and Plans - Broadband, Unified Communication & Collaboration

RTM/Channels

Contact AMI-Partners

For more information visit http://www.researchandmarkets.com/research/b50272/201112_u_s_mediu