Market Overview Helps Local Propane Delivery Company Grow Business


Marketing and web development agency Industrial Web Solutions helped local propane delivery company Mooresville Propane of Mooresville, NC increase business by more than 20% in less than 60 days.

Charlotte, NC (PRWEB) December 27, 2011

After re-designing and launching a new corporate website in August, 2010 for local Mooresville, NC fuel delivery company, marketing and web development agency Industrial Web Solutions (IWS) was contracted this winter to develop new business for the propane division of the Mooresville Oil, Co., Inc.. IWS representative Jon Rodman identified a great opportunity for Mooresville with Google Adwords. Developed and managed by IWS for the client, a ppc (pay-per-click) campaign to generate new propane home delivery customers was initiated in October, 2011.

“Industrial Web Solutions is really coming through for us,” said Charles Graham, President of Mooresville Oil. “Because the campaign is bringing us new tank installations and customers every day, it's hard to know exactly by how much we have grown. But so far, it's safe to say we have at least 20% new customers since we started the campaign in mid-October. And it is just mid-December.”

With a focus on converting new propane customers as much as attracting them, IWS developed a special, limited time introductory offer. The offer was available exclusively to those in the targeted local delivery areas who signed up for the service during the promotional period. Highly focused text ads and keyword lists targeting the services offered as well as the local delivery service areas were used in the campaign to attract potential customers. Respondents were then directed to strategically developed landing pages specifically optimized for conversion. In addition to the campaign ad groups, text ads and keywords, landing pages were also carefully tracked for response and conversion effectiveness.

“We've been busy every day installing new tanks,” said Terry White, Mooresville's Propane Manager. “It's incredible. I'm ‘all covered up' with work!”

Mooresville Oil Co, Inc. serves residential propane customers throughout Iredell, Catawba, Lincoln, Mecklenburg/Cabarrus, and Rowan counties, North Carolina. They are a trusted wholesale and residential fuel delivery service that has been in business since 1924. To learn more about the company and its fuel delivery services for home, commercial, agricultural, and business, visit

To learn more about Industrial Web Solutions ppc management services for lead generation, sales, and branding, visit

About Industrial Web Solutions

Industrial Web Solutions (IWS) is an American marketing and development firm specializing in online and technology solutions for the industrial marketplace. To accommodate the specific needs of small to medium sized companies, owner Joe DeMicco established the company as the industrial division to his marketing firm AIMG | Accurate Imaging. Since launching in 2007, the company has developed customizable applications for its proprietary website content management system, website modules, lead management system, document management system, online product catalog, ecommerce website, and Industrial Web Search, its industrial search engine built using new patent-pending technology.

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