Hipcricket Named "Mobile Service Provider of the Year" by Mobile Marketer

KIRKLAND, Wash.--(BUSINESS WIRE)--

Hipcricket, an Augme Technologies, Inc. company AUGT, today announced that Mobile Marketer, the news leader in mobile marketing, media and commerce, has named it “Mobile Service Provider of the Year” for 2011.

The publication's awards are “handed out each year for outstanding work that moved the mobile needle for brands and marketers.”

Mobile Marketer also honored Macy's, a Hipcricket client, as the 2011 “Mobile Marketer of the Year.”

The publication lauded Hipcricket for its ability to deliver measurable value for its many clients—in particular its “notable efforts” with Macy's Backstage Pass and Le Club Perrier—through cross-channel campaigns across all mobile media, stating, “Hipcricket's continued push to integrate mobile in all channels for clients is worthy of emulation.” Hipcricket's acquisition by Augme Technologies, as well as the company's “effective branding, marketing and public relations,” were also recognized.

“Being named the ‘Mobile Service Provider of the Year' by Mobile Marketer is a tremendous honor for Hipcricket, one that recognizes our entire organization—including the technology, client engagement, creative and operations teams,” said Eric Harber, Chief Operating Officer of Hipcricket. “Our team continues to lead mobile marketing in new, scalable and exciting ways—such as further integrating mobile, social and enterprise CRM—while continuing to provide outstanding service and measurable results to our clients.”

Earlier in the fall, the global research firm Frost & Sullivan stated that Hipcricket “has emerged as the preferred provider of high-impact mobile marketing solutions in the United States” and that “its recent acquisition by Augme Technologies is expected to further consolidate the company's position as an industry powerhouse.”

Frost & Sullivan recognized Hipcricket with its “North American Customer Value Enhancement Award,” which is presented each year to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers. The award recognizes a company's intense focus on enhancing the value that its customers receive, above and beyond good customer service, leading to improved customer retention and ultimately customer base expansion.

“Hipcricket has emerged as the preferred provider of high-impact mobile marketing solutions in the United States,” said Frost & Sullivan Senior Analyst Vikrant Gandhi. “Key reasons for its strong performance include strength of its product portfolio, strong service and support capabilities, exceptional speed of execution, and overall strategic acumen of its leadership team.”

“Hipcricket is a unique company that has successfully adopted a full-service approach to help marketers understand and leverage the potential of mobile marketing,” continued Gandhi. “Frost & Sullivan believes that Hipcricket is poised for continued success in the U.S. mobile marketing and advertising markets, and presents the company with the ‘2011 Customer Value Enhancement Award' in recognition of its ability to deliver the best results to its customers and partners.”

About Hipcricket Inc.

Hipcricket (www.hipcricket.com), owned by Augme Technologies, Inc. (OTC.BB: AUGT - News), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 130,000 campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in Kirkland (Seattle), Washington, and has operations in New York, Atlanta, Dallas, Chicago, and Los Angeles.