Research and Markets: Cards and Payments Throughout Europe - Comprehensive Analysis of the Main Market Trends

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/e77b8d/cards_and_payments) has announced the addition of the "Cards and Payments throughout Europe" report to their offering.

Since the advent of the global economic downturn, European consumers have become more cautious. More people are using their debit cards to live within their means rather than borrowing to fund their lifestyles. The debit card is becoming the payment method of choice throughout Europe.

This report investigates cards and payments throughout key economies in Europe. It provides analysis of the main market trends in the UK, Germany, Spain, France, Italy, Ireland, Greece and Portugal, and examines the impact of Europe-wide initiatives that are impacting on the financial services sector.

In the wake of the global economic recession, the debit card has dominated the retail sector. Customer caution and tighter restrictions on lending have made it the payment option of choice for most consumers. In response, banks are introducing a series of cards and payments innovations in an attempt to coax back market share from low-yielding debit card transactions.

This report measures the progress of prepaid and contactless card innovations in key European markets, including Greece, Italy and Spain, and discusses the developments and probable outcomes of Europay, Mastercard and VISA (EMV) compliance and the Single Euro Payments Area (SEPA) initiative.

Read this report to:

• Increase the profitability of your cards and payments offering
• Adapt your approach to the payments sector to suit changing consumer trends
• Judge how the progress of EMV compliance will affect your business
• Prepare your business for the likely impact of the SEPA initiative in Europe

Key Topics Covered:

Chapter 1: Introduction to cards and payments in Europe

Chapter 2: Making inroads into cash reduction in the UK

Chapter 3: The war on cash in Italy

Chapter 4: cards and payments in France

Chapter 5: Spain

Chapter 6: Cash is still king in Germany

Chapter 7: The need for product innovation in smaller European countries

Chapter 8: Cards and payments in Europe - conclusions

For more information visit http://www.researchandmarkets.com/research/e77b8d/cards_and_payments.