Market Overview

YesDTC Announces University of Alaska, Fairbanks to Commence Testing of MotorBooster(TM) for Use in the Oil Industry

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SAN FRANCISCO, July 15, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced the University of Alaska, Fairbanks (UAF) will commence a performance test of the Company's proprietary MotorBooster™ formulation tablet in order to measure fuel emissions reductions and economies of fuel consumption with an eye toward use of the product in Alaska's huge oil services industry. The University of Alaska, Fairbanks works closely with Alaska's energy industry on many fronts, including on the research, development and deployment of energy technologies and the collaboration of resources to promote energy solutions.

The University of Alaska, Fairbanks has shown active interest in the revolutionary MotorBooster engine conditioner for its potential to meaningfully increase fuel economy, reduce hydrocarbon emissions and enhance engine performance, including for use with machinery used in the oil industry. UAF is now in the process of following up its interest in MotorBooster by conducting its own analysis of the product for potential use in the Alaskan oil services industry where heavy machinery and generators have been the cause of much pollution, causing many in the industry to actively pursue a solution to reduce harmful emissions. 

Christian Kirsebom, General Manager of YesDTC, advised, "We have been in communication with the University of Alaska, Fairbanks for a while over the promising results of the MotorBooster engine conditioner and will be supplying UAF with product to begin testing." He continued, "We are very excited to work with the UAF team of energy experts and commend them for their foresight to consider MotorBooster as a solution to fuel burn pollution in the vast Alaskan oil industry. MotorBooster has already been shown to be effective on regular car engines, and while the big market play for this product is clearly the consumer automotive sector, we believe the University of Alaska, Fairbanks' desire to test MotorBooster is a huge vote of confidence for its application across some of the most massive global industries in the world." 

While MotorBooster is designed to work on all engine types, the major application for the MotorBooster engine conditioner is the consumer automotive market. MotorBooster™ is a proprietary formulation tablet that users simply insert into their gas tank, upon which it dissolves into the fuel to achieve mileage, emissions and enhancement benefits. Early preliminary testing of MotorBooster has demonstrated gains in fuel economy of at least 16% and significant reductions in tailpipe emissions. Motor Booster is a catalyst that actually prevents new carbon deposits from forming in the combustion chamber, thereby resulting in better fuel economy, more horsepower and a dramatic reduction in emissions.

A recent independent dynamometer test of MotorBooster showed several highly significant advantages relative to untreated engines, including:

  • an improvement in fuel consumption of 16.5%
  • an increase in power of 1.9%

Likewise, regarding engine emissions, results after use of MotorBooster showed a:

  • 54.4% reduction in carbon monoxide
  • 9.0% drop in carbon dioxide
  • 84.3% decline in hydrocarbons
  • 15.6% decrease in nitrous oxides
  • 24.6% increase in oxygen, which is consistent with an increase in fuel efficiency

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. The Company's infomercial for its MediPendant product can be seen at www.medipendant.com and information on NutriFusion can be seen at www.nutrifusion.com  More information on YesDTC Holding can be found at www.yesdtc.com

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions of these forward-looking statements to reflect future events or circumstances or to reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666
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