"The fast growth in both the rider and driver sides of Marti's ride-hailing marketplace demonstrates the strong need for the service across Türkiye," Marti said when announcing the growth in riders and drivers. "The service intends to provide readily available, safe and affordable rides for riders, while providing economic opportunities for drivers across the income spectrum."  

Demand For Alternatives

The ride-hailing market is taking off in Türkiye as consumers look for a convenient and affordable alternative to taxis. It’s also being driven by local players like Marti who are gaining market share because they understand the unique needs and requirements of Turkish clients, such as accepting cash payments. Marti currently does not enable online payment for the service over its app or charge a fee for the service. 

Leader In The Making?

Recognizing that unmet need to help people in Türkiye get around, in 2019 Marti launched its super app and in less than five years has morphed into a leader in the marketplace. Not only does it match riders with cars, but it also has motorcycle-hailing and taxi-hailing services, and operates a large fleet of rental e-mopeds, e-bikes and e-scooters. 

With widespread coverage across Istanbul, it’s not hard to see why Marti is so popular. The company also says it takes care of driver safety, with Marti's drivers undergoing formal background checks before acceptance into the service. Marti reports that the average rating of its ride-hailing drivers is 4.8 out of 5 stars. 

The ride-hailing market in Türkiye seems to be taking off thanks to companies like Marti, which saw a need and met it. With operations across Türkiye, Marti is in growth mode, with more of that expected in the months to come. 

Featured photo by Osman Köycü on Unsplash.

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