POTTERY BARN UNVEILS REDESIGNED STORE IN SEATTLE

On July 14, Pottery Barn, a member of the Williams-Sonoma, Inc. WSM portfolio of brands, re-opens its doors at University Village in Seattle, Washington. The 16,818-square foot location showcases Pottery Barn's new store concept, which was introduced last year, and will offer the brand's Fall 2017 collection, featuring Pottery Barn's seven newly introduced aesthetic perspectives for customers to discover and explore. Additionally, the store will offer a collection of hand-selected vintage products as well as exclusive services and experiences including complimentary in-home design services, wedding registry experts and events with local partners.

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"Seattle is a growing city, full of culture, style and natural beauty. We are excited to open our new retail concept in one of our most important markets, providing customers with an inspirational shopping experience that encourages a sense of discovery," said Marta Benson, President of Pottery Barn. "The fall season marks an especially exciting time for Pottery Barn with the introduction of new aesthetics and a broader range of price points to address the needs of customers seeking different styles for their homes. We look forward to welcoming customers to our newest store."

In celebration of the opening, the store will host festivities starting Thursday, July 13^th through the weekend, in addition to exclusive discounts and a gift with purchase.

• Thursday, July 13, 6-8PM: Grand Opening Celebration with sips, snacks, live music and a complimentary DIY bouquet bar.
• Friday, July 14, 9AM: Ribbon Cutting
• Friday, July 14 – Sunday, July 16: Special events and promotions throughout the weekend, including coffee tastings, live floral demos and offerings from local food vendors.

Designed to be a source of inspiration for customers, Pottery Barn at University Village features lifestyle displays reflecting a broad range of price points to meet the needs of customers seeking different styles, from updated traditional to globally-inspired, rooted in Pottery Barn's casual, relaxed style. The store will offer exclusive furniture, bedding and easy decorating ideas for every room in the home including living, dining, bedroom, bathroom, kitchen and outdoor spaces.

At the newly imagined Design Studio, customers can take advantage of complimentary in-home design services. Pottery Barn's team of Design Specialists are available to help customers select furniture and décor, create floor plans, consult on paint colors and assist with event planning.

University Village is the eighth Pottery Barn location to open in the new format and features signature design elements including rustic wood shelves, classic bronze light fixtures, concrete floors with wood inlays and decorative wood accents crafted from local reclaimed wood.

For up-to-date information on in-store promotions and offerings, customers are encouraged to follow the store on Instagram @potterybarn_uvillage and visit PotteryBarn.com. Pottery Barn at University Village is open Monday through Saturday from 9:30AM 9PM and Sunday from 11AM to 6PM. The store's address is 4627 26^th Avenue NE, Seattle, Washington 98105, and the phone number is 206.522.6860.

ABOUT POTTERY BARN

Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has 200 retail stores in the United States, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.

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