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 Pfizer Inc. PFE, in partnership with Parents magazine 
 MDP, announced today the results of a national survey of more 
 than 2,000 new and expectant parents assessing their knowledge of 
 childhood infectious diseases, such as measles, whooping cough and 
 invasive pneumococcal disease (IPD), and the measures parents can take 
 to help prevent them.
 
 
 Conducted online by Harris Poll, the survey found that parents were 
 least knowledgeable about IPD, when compared among 11 childhood 
 illnesses. In fact, only three of every 10 (30%) parents of children 
 under two years of age and expectant parents report they are 
 knowledgeable about IPD.1 Although IPD may be discussed in 
 well-child visits, nearly one in four (23%) have never even heard of it, 
 illustrating the need for more education.1,2
 
 
 IPD is a serious disease that can include pneumococcal meningitis or a 
 bloodstream infection (pneumococcal bacteremia).3 Even an ear 
 infection can sometimes develop into IPD. 3
 
 
 The bacteria that cause IPD can spread through the air with a cough, by 
 direct contact with toys, or by direct contact with saliva or mucus.3,4,5 
 Many people, especially children, can have the bacteria in their nose or 
 throat without becoming sick themselves.4 Among children, 
 babies under two years old are at highest risk, and they can be infected 
 almost anywhere they are.4,5
 
 
 While many new and expectant parents recognize other serious diseases by 
 name, the survey findings suggest that IPD remains a mystery.1 
 By comparison, more than twice as many are knowledgeable about pertussis 
 (whooping cough) (69%), measles (68%), polio (64%), Hepatitis B (63%), 
 and mumps (63%).1
 
 
 "The first few years of parenthood are a series of learning experiences, 
 but when it comes to infectious diseases, such as IPD, it's best to be 
 as prepared as possible," said board-certified pediatrician Dr. Jen 
 Trachtenberg, a nationally renowned parenting expert and contributor to Parents 
 magazine. "It's important parents stay informed, recognize common 
 symptoms—such as fever, chills, headache, and irritability—and, most 
 importantly, talk to their pediatrician about how to best keep their 
 child safe."3,5
 
 
 Today, many of these potentially dangerous infections, like invasive 
 pneumococcal disease, are still occurring in the U.S.5 
 Children under two years of age are at a higher risk for getting certain 
 childhood diseases because their immune systems aren't fully developed.5 
 Parents should consult their baby's healthcare provider during regular 
 well-child visits throughout the first years of life.6 Even 
 when a baby's health seems fine, regular check-ups during the first two 
 years can help ensure a baby receives the recommended preventive care.6
 
 
 "As a longstanding, trusted resource, we aim to help parents navigate 
 the often confusing, often scary aspects of health and safety news," 
 said Liz Vaccariello, Editor-in-Chief of Parents. "While most 
 parents surveyed (62%) report it is important to keep their babies 
 current with vaccinations, many still have questions about the diseases 
 they are vaccinating against. It is for that reason we are committed to 
 ensuring parents have the tools they need so they can make well-informed 
 decisions for their children."1
 
 
 There are resources online from the Centers for Disease Control and 
 Prevention (CDC) for parents to learn more about protecting their baby, 
 including the <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fparents%2Fdownloads%2Fparent-ver-sch-0-6yrs.pdf&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=CDC+Recommended+Immunization+Schedule&amp;index=1&amp;md5=fa1a5ccab27809db5e841f930e1c4159" rel="nofollow" rel="nofollow">CDC 
 Recommended Immunization Schedule</a>. Additionally, for information 
 specific to IPD, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.babypneumococcalfacts.com%2F&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=BabyPneumococcalFacts.com&amp;index=2&amp;md5=ba4dcd995fbce4325c8470399c3d43e7" rel="nofollow" rel="nofollow">BabyPneumococcalFacts.com</a>.
 
 
 About the Survey
 
 
 The survey was conducted online within the U.S. by Harris Poll, on 
 behalf of Pfizer and Parents magazine, between June 16 and July 
 8, 2016. It included 2,216 U.S. adults ages 18+ who are either expectant 
 mothers in their third trimester and/or parents (both mothers and 
 fathers) of child(ren) two years old or younger. Figures for age, sex, 
 race/ethnicity, education, region, household income, household size, 
 marital status, and employment status were weighted where necessary to 
 bring them into line with their actual proportions in the population.
 
 
 Meredith Corporation
 
 
 Meredith Corporation MDP <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp, url=http%3A%2F%2Fwww.meredith.com&amp, esheet=51573325&amp, newsitemid=20170613005441&amp, lan=en-US&amp, anchor=www.meredith.com&amp, index=3&amp, md5=e0b79c9191fd728885ca8d6668a3f869" rel="nofollow" rel="nofollow">www.meredith.com</a>))) 
 has been committed to service journalism for more than 110 years. Today, 
 Meredith uses multiple distribution platforms – including broadcast 
 television, print, digital, mobile and video – to provide consumers with 
 content they desire and to deliver the messages of its advertising and 
 marketing partners.
 
 
 Meredith&#39;s National Media Group reaches more than 100 million 
 unduplicated women every month, including nearly 75 percent of U.S. 
 Millennial women. Meredith is the leader in creating and distributing 
 content across platforms in key consumer interest areas such as food, 
 home, parenting and health through well-known brands such as Better 
 Homes and Gardens, Allrecipes, Parents and Shape. 
 Meredith also features robust brand licensing activities, including more 
 than 3,000 SKUs of branded products at 4,000 Walmart stores across the 
 U.S. Meredith Xcelerated Marketing is an award-winning, strategic and 
 creative agency that provides fully integrated marketing solutions for 
 many of the world's top brands, including Kraft, Lowe's, TGI Friday's 
 and NBC Universal.
 
 
 Meredith&#39;s Local Media Group includes 19 owned or operated television 
 stations reaching 11 percent of U.S. households. Meredith&#39;s portfolio is 
 concentrated in large, fast-growing markets, with seven stations in the 
 nation&#39;s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – 
 and 13 in Top 50 markets. Meredith&#39;s stations produce over 660 hours of 
 local news and entertainment content each week, and operate leading 
 local digital destinations.
 
 
 Working together for a healthier world®
 
 
 At Pfizer, we apply science and our global resources to bring therapies 
 to people that extend and significantly improve their lives. We strive 
 to set the standard for quality, safety and value in the discovery, 
 development and manufacture of health care products. Our global 
 portfolio includes medicines and vaccines as well as many of the world&#39;s 
 best-known consumer health care products. Every day, Pfizer colleagues 
 work across developed and emerging markets to advance wellness, 
 prevention, treatments and cures that challenge the most feared diseases 
 of our time. Consistent with our responsibility as one of the world&#39;s 
 premier innovative biopharmaceutical companies, we collaborate with 
 health care providers, governments and local communities to support and 
 expand access to reliable, affordable health care around the world. For 
 more than 150 years, we have worked to make a difference for all who 
 rely on us. We routinely post information that may be important to 
 investors on our website at <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pfizer.com&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=www.pfizer.com&amp;index=4&amp;md5=cea6b9504577af0c7f0eb71e7e2e66d7" rel="nofollow" rel="nofollow">www.pfizer.com</a>. 
 In addition, to learn more, please visit us on <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pfizer.com&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=www.pfizer.com&amp;index=5&amp;md5=852accc4cdadc06fa1da5f51f47aca8e" rel="nofollow" rel="nofollow">www.pfizer.com</a> 
 and follow us on Twitter at @Pfizer and @Pfizer_News, LinkedIn, YouTube 
 and like us on Facebook at <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2FFacebook.com%2FPfizer&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=Facebook.com%2FPfizer&amp;index=6&amp;md5=38e0a42268910c36a8ae77685a8e31be" rel="nofollow" rel="nofollow">Facebook.com/Pfizer</a>.
 
 
 1 Pfizer/Parents – Pediatric IPD Survey. 16 June 2016 
 – 8 July 2016. Data on file.
 
 
 2 Centers for Disease Control and Prevention. 2016 
 Recommended Immunizations for Children from Birth Through 6 Years Old. <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fparents%2Fdownloads%2Fparent-ver-sch-0-6yrs.pdf&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fparents%2Fdownloads%2Fparent-ver-sch-0-6yrs.pdf&amp;index=7&amp;md5=df2849d37924cde847c2de71e4707ae6" rel="nofollow" rel="nofollow">https://www.cdc.gov/vaccines/parents/downloads/parent-ver-sch-0-6yrs.pdf</a>. 
 Updated January, 2016. Accessed on December 20, 2016.
 
 
 3 Centers for Disease Control and Prevention. Pneumococcal 
 disease symptoms and complications. <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cdc.gov%2Fpneumococcal%2Fabout%2Fsymptoms-complications.html&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.cdc.gov%2Fpneumococcal%2Fabout%2Fsymptoms-complications.html&amp;index=8&amp;md5=11f36c89eaf81674a49dee9a112f97a1" rel="nofollow" rel="nofollow">http://www.cdc.gov/pneumococcal/about/symptoms-complications.html</a>. 
 Updated June 10, 2015. Accessed September 30, 2015.
 
 
 4 Centers for Disease Control and Prevention (CDC). 
 Pneumococcal disease. In: Hamborsky J, Kroger A, Wolfe C, eds. 
 Epidemiology and Prevention of Vaccine-Preventable Diseases (The Pink 
 Book). 13th ed. Washington DC: Public Health Foundation; 2015:279-296. <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fpubs%2Fpinkbook%2Findex.html&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fpubs%2Fpinkbook%2Findex.html&amp;index=9&amp;md5=f022aff6c0647c86c9fe6c60a071cf86" rel="nofollow" rel="nofollow">http://www.cdc.gov/vaccines/pubs/pinkbook/index.html</a>. 
 Accessed December 20, 2016.
 
 
 5 Offit PA, Quarles J, Gerber MA, Hackett CJ, Marcuse EK, 
 Kollman TR, et al. Addressing parents' concerns: do multiple vaccines 
 overwhelm or weaken the immune system? Pediatrics. <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fpediatrics.aappublications.org%2Fcontent%2F109%2F1%2F124&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=http%3A%2F%2Fpediatrics.aappublications.org%2Fcontent%2F109%2F1%2F124&amp;index=10&amp;md5=c26c87e23a958b7688a00a93092d6451" rel="nofollow" rel="nofollow">http://pediatrics.aappublications.org/content/109/1/124</a>. 
 2002;109(1):124–9.
 
 
 6 American Academy of Pediatrics (AAP). AAP Schedule of 
 Well-Child Care Visits. <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.healthychildren.org%2FEnglish%2Ffamily-life%2Fhealth-management%2FPages%2FWell-Child-Care-A-Check-Up-for-Success.aspx&amp;esheet=51573325&amp;newsitemid=20170613005441&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.healthychildren.org%2FEnglish%2Ffamily-life%2Fhealth-management%2FPages%2FWell-Child-Care-A-Check-Up-for-Success.aspx&amp;index=11&amp;md5=e2853d68edda32b91d707c5f527ebae0" rel="nofollow" rel="nofollow">https://www.healthychildren.org/English/family-life/health-management/Pages/Well-Child-Care-A-Check-Up-for-Success.aspx</a>. 
 Published December 18, 2015. Accessed August 2, 2016.
 
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