JCPENNEY CHAIRMAN AND CEO MARVIN ELLISON TO PARTICIPATE AT THE 37TH ANNUAL PIPER JAFFRAY CONSUMER CONFERENCE

PLANO, Texas - (June 1, 2017) - J. C. Penney Company, Inc. JCP today announced that Marvin R. Ellison, Chairman and Chief Executive Officer, will participate in a fireside chat at the 37th Annual Piper Jaffray Consumer Conference in New York, New York on June 14, 2017.  The fireside chat is scheduled for approximately 30 minutes starting at 10:15 a.m. ET and will be available via webcast.  The live webcast may be accessed by visiting the Company's investor relations website at http://ir.jcpenney.com.  A replay of the webcast will be available for six months beginning approximately two hours after the completion of the fireside chat.

Investors and others should note that we currently announce material information using SEC filings, press releases, public conference calls and webcasts.  In the future, we will continue to use these channels to distribute material information about the Company and may also utilize our website and/or various social media to communicate important information about the Company, key personnel, new brands and services, trends, new marketing campaigns, corporate initiatives and other matters.  Information that we post on our website or on social media channels could be deemed material; therefore, we encourage investors, the media, our customers, business partners and others interested in our Company to review the information we post on our website as well as the following social media channels:

Facebook (https://www.facebook.com/jcp) and Twitter (https://twitter.com/jcpnews).

Any updates to the list of social media channels we may use to communicate material information will be posted on the investor relations page of the Company's website at www.jcpenney.com.

Media Relations:
(972) 431-3400 or jcpnews@jcp.com

Investor Relations:
(972) 431-5500 or jcpinvestorrelations@jcp.com

About JCPenney:
J. C. Penney Company, Inc. JCP, one of the nation's largest apparel and home furnishings retailers, is on a mission to ensure every customer's shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands.  Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company's three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

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