POTTERY BARN OPENS NEW STORE AT THE LINCOLN IN MIAMI BEACH

On May 5, Pottery Barn opens at The Lincoln in Miami Beach, Florida. The 10,237 square foot store was designed to make shopping an enjoyable experience, showcasing casual, comfortable home furnishing and décor collections and offering exclusive services to help customers craft a home that reflects their own personal style.

Pottery Barn at The Lincoln highlights lifestyle displays dedicated to every space in the home including, living room, dining, bedroom, bath and outdoor spaces. Inspired by warm, coastal style, the space features expansive open ceilings, accented by classic bronze light fixtures, and a convenient pass through to the neighboring Williams-Sonoma location. Decorative wood accents are crafted from Native Florida Heart Pine from the iconic Biltmore Hotel in Coral Gables, Florida, adding interest and warmth, while concrete shelving evokes a touch of industrial-inspired design. As part of Pottery Barn's commitment to sustainability, the store also includes LED lighting to reduce energy consumption and low VOC paints to reduce toxins.

"South Beach is a vibrant community and we're thrilled to open Pottery Barn at The Lincoln," said Marta Benson, President of Pottery Barn. "We tailored the product assortment to reflect Miami's coastal, outdoor lifestyle with a focus on lighter wood finishes, neutral and sea-inspired color palettes, and natural fibers. The store will offer new furniture pieces, introduced earlier this year and designed specifically for smaller spaces, that offer style and versatility for any room in the home."

To celebrate their arrival, Pottery Barn will throw an in-store grand opening event on Thursday May 4^th, from 6pm to 8pm, hosted by HeyMama co-founders Katya Libin and Amri Kibbler, accompanied by local co-hosts, Amanda Saiontz Gluck of Fashionable Hostess and Ana Linares of Ana New York.

HeyMama is a digital community for creative and entrepreneurial mamas known for their powerful interviews, business and motherhood advice, brand spotlights, style and wellness tips.

To RSVP to this event please visit PBLINCOLN.EVENTBRITE.COM

For up-to-date information on the opening as well as in-store promotions and events, customers are encouraged to follow the store on Instagram @potterybarn_sobe and visit PotteryBarn.com

Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has 200 retail stores in the United States, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.

jharo@wsgc.com

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