Naked Brand Group Inc. & Bendon Lingerie to Exhibit at the Curve Expo in New York City

Naked Brand Group Inc. NAKD ("Naked"), an innovative inner fashion and lifestyle brand, announced today that it will debut its Fall 2017 women's collection of intimate apparel, loungewear and sleepwear at the CURVENEWYORK show at the Javits Center in New York City from February 27 through March 1. Naked will exhibit at Booth 425 next to Bendon Lingerie.

Helmed by intimate's industry veteran and CFDA Board Member Carole Hochman, the new collection builds on the luxurious fabrications, impeccable fit and seamless designs of Naked's first two seasons of women's products, which retail in Bloomingdales, Dillard's, Saksfifthavenue.com, Lordandtaylor.com, Amazon, Soma and Nordstroms.com.

"We are thrilled to debut our Fall 2017 women's collection and to continue to bring our customers the fashionable styles, beautiful comfort and superior fit they are looking for in modern intimate apparel that can be worn both in the bedroom and around the home," said Carole Hochman, the Chief Executive Officer, Chief Creative Officer and Chairwoman of Naked.

Naked's Fall 2017 women's collection draws inspiration from Naked's promise to deliver designs that women love to wear at home. These groups comprise a broad range of styles including bralettes, hipsters, boyshorts, chemises, robes, camisoles, lounge pants, sleepshirts, PJ sets and offers a beautiful range of colors and prints.

Justin Davis-Rice, Executive Chairman of Bendon commented, "Bendon is also excited to exhibit at the CURVENEWYORK event, alongside Naked and other industry leaders in the intimate apparel and swimwear space as we debut the latest innovative designs and products for the year ahead."

About Naked:

Naked was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked has a strong and growing retail footprint for its innovative and luxurious men's innerwear products in some of the best online and department stores in North America including Nordstrom, Hudson Bay, Holt Renfrew, Amazon.com, BareNecessities.com and many more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami Heat star Dwyane Wade. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist joined the company's Advisory Board and will serve as Creative Director for a signature collection of men's innerwear launching 2016. Naked is now headquartered in New York City and plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.

About Bendon Limited:

Bendon is a global leader in intimate apparel and swimwear renowned for its best in category innovation in design, and technology and unwavering commitment to premium quality products throughout its 70-year history. Bendon has a portfolio of 10 highly productive brands, including owned brands Bendon, Bendon Man, Davenport, Evollove, Fayreform, Hickory, Lovable (in Australia and New Zealand) and Pleasure State, as well as licensed brands Heidi Klum Intimates and Swimwear and Stella McCartney Lingerie and Swimwear.

In October 2014 Bendon announced supermodel and television host Heidi Klum as the Creative Director and face of Bendon's flagship Intimates collection, succeeding Elle Macpherson after 25 years with the brand. Bendon products are distributed through over 4,000 doors across 34 countries as well as through a growing network of 60 company-owned Bendon retail and outlet stores in Australia, New Zealand and Ireland. Bendon's global supply chain is one of its strongest assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. The company has more than 700 staff at offices and stores in Auckland, Sydney, New York, London and Hong Kong and is poised for continued meaningful growth as it opens additional retail stores and expands its current portfolio of products. http://www.bendongroup.com/

Forward-Looking Statements:

Certain statements either contained in or incorporated by reference into this press release, other than purely historical information, including estimates, projections and statements relating to Naked's business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical facts, included in or incorporated by reference into this press release regarding strategy, future operations, future transactions, future financial position, future revenue, projected expenses, prospects, plans and objectives of management are forward-looking statements. Examples of such statements include, but are not limited to, statements relating to , the debut of Naked's its 2017 women's collection of intimate apparel, loungewear and sleepwear at the CURVENEWYORK event;. In addition these forward-looking statements involve a number of risks and uncertainties related to operating performance and outlook of Naked and the combined businesses of Naked and Bendon following the previously announced proposed business combination ("Business Combination") involving the two parties, as well as other future events and their potential effects on Naked and the combined company that are subject to risks and uncertainties. Completion of the proposed Business Combination is subject to the negotiation of a definitive agreement, satisfaction of the conditions negotiated therein and approval of the Business Combination by Naked's stockholders. Accordingly, there can be no assurance that a definitive agreement will be entered into or that the proposed Business Combination will be consummated. The following factors, among others, in the future could cause Naked's or Bendon's actual results, performance, achievements or industry results to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. These factors include, but are not limited to, statements relating to the possibility that Naked and Bendon are able to execute a definitive agreement for the proposed Business Combination when expected or at all; the structure, timing and completion of the proposed Business Combination; Naked's continued listing on the NASDAQ Capital Market until closing of the proposed Business Combination; the combined company's listing on the NASDAQ Capital Market after closing of the proposed Business Combination; the benefits of the proposed Business Combination, including future financial and operating results of the combined company, Naked and Bendon's plans, objectives, expectations and intentions, and the ability to realize the expected synergies or savings from the proposed Business Combination in the amounts or in the timeframe anticipated; the risk that competing offers or acquisition proposals will be made; the ability to integrate Naked's and Bendon's businesses in a timely and cost-efficient manner; the inherent uncertainty associated with financial projections; and the potential impact of the announcement or closing of the proposed Business Combination on customer, supplier, employee and other relationships. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in Naked's key markets; Naked's inability to effectively manage the growth and the increased complexity of its business; Naked's highly competitive market and increasing competition in the market; Naked's inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; Naked's failure to maintain the value and reputation of its brand; Naked's failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in Naked's reports filed with the Securities and Exchange Commission and available at www.sec.gov. These forward-looking statements are made as of the date of this news release, and Naked disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although Naked believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.

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