The River keeps Flowing and Growing

SEATTLE, WA / ACCESSWIRE / January 10, 2017 / Although Amazon AMZN already wrapped-up what it's calling its "best-ever" Christmas shopping season, the retail industry fallout continues. USA Today reported that, according to data from Slice Intelligence, Amazon consistently accounted for, at least, one third to, as much as, half of the holiday online shopping traffic, on any given day during the season. Yet, it appears that they're shifting gears for greater expansion, to the point that you'd be hard pressed to name one of the season's major themes that wasn't instigated by the online retailer.

While some brick and mortar retailers may never recover from the blows, the new market dynamics are further proof that more advertisers need to enlist the assistance of ad tech companies, like Social Reality SRAX and IPO candidate, AppNexus, as their sophisticated advertising platforms deliver superior branding and advertising experiences for their respective retail clients.

Even Google, which, depending on the metrics, accounts for about 60-80% of the US desktop searches and over 90% of the mobile search share, is feeling the pressure. Amazon is now the shopping search starting point for twice as many U.S. consumers, as the 28% of the U.S. consumers start their shopping searches with search engines, like Google, according to a BloomReach survey.

Google is making moves to improve their suite of services that it offers the 150,000 advertisers that are marketing their wares on the search engine, despite its massive electronic footprint, they need to improve their shopping options, or risk losing further ground. As a result, Google will include more manufacturer images, videos and data, in order to recapture some of the lost retail pie, but more is needed.

The best place to find that needed boost is with today's leading ad tech companies, which employ sophisticated advertising platforms to deliver a unique branding and advertising experience for their respective customers. By mastering analytics, data management platforms and other digital tools, advertisers are able to more effectively employ marketing campaigns that target specific audiences.

Digital platform service providers want to retain captured market share and advertisers want to increase return on investment, and both groups agree that best way to do this is by engaging their users, which is where ad tech comes into the picture.

Ad tech helps personalize the ad experience and draw the target market, as opposed to spraying the mass market and hoping that enough sticks to cover the surface. Plus, ad tech companies are much better positioned to ensure that their clients' are getting top quality ad buys.

Plus, ad tech can engage with customers social ads and remarketing, thereby reaching their target when the time is right, but without seeming like a pushy car salesman, and hitting the highest conversion rates possible.

Social Reality is a leading provider of automated digital platform technology and social management software, for Internet and mobile advertising. The company's advanced ad serving technology and seamless integration can now empower their clients to build and run a vertical ad network.

By offering an all-encompassing digital marketing services platform, and providing tools that brand marketers and content owners need to be more effective in the competitive digital advertising space, the SRAX platform technology suite of offerings is what differentiates Social Reality from their competition. Their platforms include SRAX (Social Reality Ad Exchange), a Real Time Bidding (RTB) sell and buy side representation, SRAX Social, a social media and loyalty platform that allows brands to launch and manage their social media initiatives, SRAX MD, an ad targeting and data platform for healthcare brands, agencies and medical content publishers and SRAX APP, a platform that allows publishers and content owners to launch native mobile applications.

Social Reality also creates custom applications for brands both large and small that leverage traffic on the partner sites to seed the applications to help them go viral. The company is also able to provide managed advertising services that utilize data from platforms including Google.

For more information, please visit www.socialreality.com www.srax.com www.sraxmd.com www.sraxdi.com www.groupad.com www.steelmediainc.com www.sraxsocial.com

Despite the sagging economy, internet and mobile advertising has been growing by approximately 20% per year, and Social Reality is well positioned to capitalize on the strong growth, as the Company is basically debt-free, following the completion of its recent $4 million financing.

Social Reality is a leading provider of automated digital platform technology and social management software, for Internet and mobile advertising. Management has consistently grown revenues, from about $500 thousand, in 2010, to over $30 million, in 2015, an average annual growth rate (AAGR) of 170%, while typically running blended gross margins in the 45-55% range.

AppNexus is an independent internet technology company that harnesses data and machine learning to power the world's open digital audience platforms. Its powerful, real-time decisioning platform supports core products that enable their clients to acquire, engage and monetize their audiences.

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SOURCE: Access Wallstreet