Diego Pellicer Worldwide, Inc., the First Brand Name in Premium Marijuana, Introduces its Initial Retail Tenant for the Company's Flagship Store

SEATTLE, May 4, 2016 /PRNewswire/ -- Diego Pellicer Worldwide DPWW, a real estate and consumer retail development company that is focused on developing Diego Pellicer as the world's first "premium" cannabis brand, today introduces and profiles the Company's initial retail tenant for their Flagship Seattle store.

"Peter Norris has a distinguished horticulture, design, retail and brand building background," notes Ron Throgmartin, CEO of Diego Pellicer Worldwide, Inc.

Norris built a prominent horticulture business, giving marquee clients such as Nordstrom, Four Seasons, Fairmont, and others their unique design look inside and out, utilizing plants as a key element of the design.  His operation included retail stores, 36 acres of nurseries and 500,000 square feet of commercial green-houses spread across 3 states.  Before becoming Diego's first retail tenant, Norris sold his business to a fortune 500 company, helping them do a roll up in the landscape industry nation wide.

Norris will be working closely with Diego Worldwide Board Advisor, Greg Quist, whose background includes being the first Creative Director of the Tommy Bahama Brand, one of the highest profit per square foot retailers in U.S. history.  He was also a key member in developing the hugely successful brands Union Bay, Esprit and Bebe & Co.

Throgmartin further commented, "We are determined to provide to our tenants the tools necessary to showcase the best products and service this industry has to offer.  These tools include the best built stores and grows possible coupled with consulting experts that we bring to the table, in safety, standards, design, branding and retail. "

Diego Worldwide is unique as a landlord because in most cases the Company holds an acquisition agreement with tenants that is exercisable at the company's discretion, as it becomes appropriately legal to do so.  For this reason, the Company has a serious interest in making sure our tenants maintain brand integrity and standards.

The Company's expert consultants made available to our tenants include members of our Advisory Board: Dr. Robert Epstein, former COO of the USDA; Dr. Michael Osborne, Chief of Cancer Surgery; Jon Fink, owner of one of the leading luxury packaging companies in the world, etc.

Douglas Anderson, Founder of Diego Worldwide, added, "Throgmartin himself brings the four key strengths that a CEO of Diego Worldwide should have: 1) retail and branding in a public company, 2) Real Estate and Development, 3) Agriculture and 4) Marijuana." 

Throgmartin has solid experience in all four of these key areas, having helped develop his family's business – a retail and brand play spread across 17 states – which grew to $2.4BN in revenue, then went public on the NYSE.  His real estate development company built out over 3.5MM square feet of commercial real estate; he helped build one of the largest beef cattle herds in the U.S. spread across several states; and finally, he has developed dispensary and grow operations for marijuana in CO.  The company is extremely pleased to have such a strong team lead by such a well-rounded and capable CEO. 

Rounding out the management team, the Company's chairman is a senior trader on the floor of the NYSE, and Board member Steve Norris was Co-Founder and President for 11 years of Carlyle Group. For the past 2 decades Carlyle has been considered by many to be one of the most prominent multinational investment banks with over $250BN under management. 

This management team is well poised to develop Diego into a global brand.

About Diego Pellicer Worldwide:

Diego Pellicer Worldwide Inc. is a real estate and a consumer retail development company that is focused on developing Diego Pellicer as the world's first "premium" marijuana brand by adhering to the highest quality and standards for its facilities along with both cannabis and non-cannabis products. The company's initial focus is to acquire and develop legally compliant real estate locations for the purposes of leasing them to state licensed companies in the cannabis industry. Diego does not grow or sell marijuana or marijuana infused products in the early stages of the plan.  http://DiegoPellicer.com/

Diego Pellicer Worldwide Safe Harbor Statement

Certain statements contained in this press release may be construed as "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 (the "Act"). The words "estimate," "project," "intends," "expects," "anticipates," "believes" and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. These risks and uncertainties include, without limitation, our history of losses and limited revenue, our ability to develop new products and evolve existing ones, the impact on our business of the recent financial crisis in the global capital markets and negative global economic trends, our ability to attract and retain key personnel. For a more complete description of these and other risk factors that may affect the future performance of Diego Pellicer review its filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

CONTACT:
For Diego Pellicer Worldwide:

Ron Throgmartin

CEO

(516) 900-DPWW

(516) 900-3799

RonT@DiegoPellicer.com 

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SOURCE Diego Pellicer Worldwide, Inc.