Loton Adds Steve Bornstein to its Advisory Board

LOS ANGELES--(BUSINESS WIRE)--

Loton, Corp. (OTC Pink: LTNR) announced that digital media and consumer products executive Steve Bornstein has joined Loton, Corp.'s Advisory Board.

Steve Bornstein played a major role shaping the growth and success of two of the world's iconic brands: ESPN and the NFL. Bornstein joined the nascent ESPN in 1980. He expanded the brand with the launch of ESPN2, ESPN News, ESPN Radio and through the acquisition of ESPN Classic, ESPN International, ESPN The Magazine, the ESPYs and the X-Games. He also created the network's popular programming staples including: SportsCenter, NFL PrimeTime, Baseball Tonight and the Outside the Lines series.

In January 2003, Bornstein was appointed President and CEO of NFL Network/Executive VP of Media. He oversaw the league's media division, including the relationships with national broadcast and sponsorship partners and all NFL owned media assets and revenue. Mr. Bornstein led the NFL to build its own media assets with the launch of NFL Network, NFL.com, NFL Mobile, NFL RedZone, NFL Now, and NFL Films. Mr. Bornstein also reconfigured and repackaged the NFL's television assets, brought NBC back into the fold, moved Monday Night Football to ESPN, introduced flexible scheduling, and renewed all current partners into the next decade.

"We are excited to have Mr. Bornstein join the advisory board and bring his wealth of talent and experience from ESPN and the NFL. He will be instrumental in our delivery of triple-A content and branded entertainment programming from inception," commented Robert Ellin, Executive Chairman and President of Loton, Corp.

About Loton, Corp.

In April, 2014, Loton, Corp. acquired a fifty percent interest in KOKO, a premier multimedia and lifestyle brand and one of London's iconic live music venues. KOKO is internationally renowned for delivering over 250 live music events per annum for the past ten years. Loton is backed by Trinad Capital, a micro-cap and small-cap activist hedge fund based in Los Angeles, California. The fund is led by Robert Ellin, a seasoned portfolio manager with 25 years of investment experience. Mr. Ellin spearheaded investments in several publicly traded companies including ThQ, Grand Toys, Forward Industries (FORD), Majesco Entertainment (COOL), Command Security (MOC), Mandalay Digital Group (MNDL), iVillage (IVIL), Points International (PCOM), as well as private companies including iWon.com and SS industries.

Forward Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC), press releases and other communications.