Baristas New EnrichaRoast Coffee Line Promotes Weight Loss, Vitality, Sensuality, and Hangover Recovery in States Where They are Legal -- Advertising Set Further Expanding on its White Coffee Dominance on Amazon

Seattle, Oct. 23, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Baristas Coffee Company, Inc. BCCI: Baristas White Coffee has created a new line of infused coffee called Baristas "EnrichaRoast" that promotes healthy living. The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimers, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects.

Baristas Coffee began a multi-tiered media push to propel consumer and market awareness roll out of the first of its recently announced new functional beverage products and distribution channels. To date, Baristas products have been advertised or featured nationally during NFL broadcasts and on the MLB Network during playoff times among other multimedia outlets. Now that the new "EnrichaRoast" products will be rolling out, they will be advertised as well alongside the White Coffee ads where they are appropriate and cleared to advertise.

Baristas has partnered with Amazon Prime in a national promotion encouraging consumers to "Try White Coffee". Baristas began the new promotion today directing consumers to a special link www.trywhitecoffee.com. EnrichaRoast gives the consumers the ability to get two boxes of Baristas White Coffee single serve Keurig 2.0 compatible cups shipped to their home or business for no charge, fulfilled by Amazon Prime. 

Baristas continues to leverage the success it has enjoyed with its Baristas White Coffee products (Now an Amazon Prime's Choice coffee product). The direct link to the product on Amazon https://www.amazon.com/Baristas-Coffee-Single-Keurig-Compatible/dp/B01AO9JAHA/ref=sr_1_3_a_it?ie=UTF8&qid=1537412140&sr=8-3&keywords=baristas+white+coffee+k+cups   

The infused product line is based on coffee, the world's most popular beverage. It offers consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives legal in the states which the products are available. 

Barry Henthorn CEO stated: "When something is working you expand it. Major League Baseball, at this critical and highly watched period of the season, along with the other tremendous networks in this marketing push, is a perfect fit after we have received such positive feedback from the NFL kickoff spots.  Amazon was quick to respond by replenishing their supply of Baristas White Coffee, and we are very excited about how this push in LA, one of the most influential markets in the world will impact our revenue and lay a solid foundation for the launch of our infused functional beverage products." 

About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of "Grounded in Seattle" the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy Ireland, Sports Illustrated, and other notable media.

Barry Henthorn
barry@baristas.tv