Boston, MA, March 16, 2018 (GLOBE NEWSWIRE) -- Reputation Institute (RI), the world's leading provider of reputation measurement and management services, today announced the company's annual Global RepTrak® 100 (RT100) rankings. The 2018 RT100, the world's largest corporate reputation study of its kind, found that the following 100 companies have the best reputations worldwide:
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| 1) Rolex 2) LEGO 3) Google GOOG 4) Canon CAJ 5) The Walt Disney Company DIS 6) Sony SNE 7) Adidas 8) Bosch 9) BMW Group 10) Microsoft MSFT 11) Michelin 12) Nike NKE 13) Nintendo NTDOY 14) Levi Strauss & Co. 15) Intel INTC 16) Goodyear GT 17) Rolls-Royce RYCEY 18) Ferrero 19) Philips PSX 20) Bridgestone BRDCY 21) Visa V 22) Giorgio Armani 23) Amazon AMZN 24) Netflix NFLX 25) 3M MMM 26) Samsung SSNLF 27) Toyota TM 28) HP HPQ 29) Panasonic PCRFY 30) Pirelli (PIRC.MI) 31) IBM IBM 32) Marriott International MAR 33) Nestle NSRGY | 34) Danone DANOY 35) Hugo Boss BOSSY 36) Barilla 37) Mastercard MA 38) Lufthansa Group LHA 39) Colgate-Palmolive CL 40) Dell 41) LG LPL 42) Kellogg's K 43) KraftHeinz KHC 44) L'Oréal LRLCY 45) Cisco CSCO 46) IKEA 47) Caterpillar CAT 48) LVMH LVMHF 49) Lavazza 50) Ralph Lauren RL 51) Siemens SMAWF 52) Honda HMC 53) Whirlpool WHR 54) IHG IHG 55) Boeing BA 56) FedEx FDX 57) Fujifilm FUJIF 58) Apple AAPL 59) Daimler DDAIF 60) Emirates NBD 61) Airbus EADSF 62) Heineken HINKF 63) Estée Lauder EL 64) Nokia NOK 65) Oracle ORCL 66) Hilton HLT 67) Hershey's NSY | 68) Electrolux ELUX 69) British Airways 70) Natura NATU 71) Ford F 72) Johnson & Johnson JNJ 73) Xerox XRX 74) Campbell's CPB 75) P&G PG 76) DHL DPW 77) Novo Nordisk NVO 78) Havaianas 79) Embraer ERJ 80) SAP SAP 81) Toshiba 6502 82) Air France KLM AF 83) Kimberly-Clark KMB 84) Mars 85) General Electric GE 86) Bayer BAYN 87) Unilever UL 88) Honeywell HON 89) Bacardi Limited 90) Nissan 7201 91) Roche ROG 92) eBay EBAY 93) Carlsberg CARL 94) Hitachi 6501 95) UPS UPS 96) Fujitsu 6702 97) The Coca-Cola Company KO 98) Sanofi SNY 99) AB InBev BUD 100) Lilly LLY |
The RT100 is based on more than 230,000 individual ratings collected in the first quarter of 2018. It includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact. The global study shows what drives trust and identifies supportive behaviors such as intent to purchase a company's products, willingness to invest in, or even work for, the company.
Rankings dropped for 58 percent of companies in the RT100. Aligned with the decline in reputation, garnering support among stakeholders has become more difficult for companies; expectations have risen, making it harder to earn trust, attain benefit of the doubt, create consumer loyalty and entice investors.
"The reputation bubble has burst. Companies are down by an average of 1.4 points globally, representing the first major decline since the end of the Great Recession," said Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer for Reputation Institute.
RI measures the reputation of thousands of companies on an annual basis using its RepTrak® framework. Its Global RT100 study measures the most highly regarded and familiar multinational companies in 15 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States.
About Reputation Institute
Reputation Institute powers the world's most reputable companies. By tracking and analyzing stakeholder perceptions, we unleash the power of reputation to enable leaders to build better companies. Our RepTrak® model analyzes the reputations of companies and is best known as the Forbes-published Global RepTrak 100. Underlying the model is the RepTrak methodology, the global gold standard for measuring reputation. Learn more at: http://www.reputationinstitute.com.
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/52557402-41fb-45a8-a4da-f48cfcc18a9a
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d376eb8a-574f-4768-ac17-9c3e0191aa2f
Karen Hopp Bazini Hopp for Reputation Institute 917-514-1723 karen@bazinihopp.com
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