Most investors know that Ark Invest founder Cathie Wood's investment style is to consistently bet on disruptive innovation: sectors and companies that are in nascent phases but will become headline grabbers in the wider tech world.

So with artificial intelligence becoming a household word in 2023 thanks to OpenAI's advancements with its flagship large language model ChatGPT — it's safe to ask, how is Wood using the powerful tech? Is she using it to pick stocks?

No, she's not using it to pick stocks, (we did, though — check this out), but she is using the platform.

The real value of ChatGPT for Ark, according to Wood, is in its ability to “make very difficult concepts clearer.” It's not a trivial matter for an investment firm that has to convey complex investment theses to a varied audience that ranges from young, budding investors to well-seasoned market veterans.

Benzinga’s Take: Recalling our previous coverage on Wood’s nuanced approach to companies like Nvidia, it’s clear that clarity in messaging is part of Ark Invest’s DNA. Now, with ChatGPT, Wood has another tool in her arsenal to continue that level of cogent communication.

Read next: EXCLUSIVE: Tesla Lowers Prices In China Because It Can, Not Because It Has To, Says Cathie Wood

Photo courtesy of Ark Invest.