This is why you need to watch Pinterest

Facebook may be dominant in traffic, with GOOG)" href="http://www.insideipo.com/tag/google">Google still way ahead on search, but when it comes to referrals, Pinterest is coming into its own. The new social media site ‘is now the fastest growing site for referral traffic,' reports CNET. In fact, Pinterest drives more traffic than Google+, YouTube and LinkedIn … combined.

According to the Shareaholic study that CNET references, Facebook drives 26.4 percent of the referral traffic on the web, followed by StumbleUpon, a distant second at 5.07 percent. Pinterest is now in third, at 2.5 percent. This is up from a 0.17 percent share of referred traffic only six months ago. And, it has jumped ahead of Reddit, MySpace et al, despite being invitation only.

Interestingly, Pinterest isn't far behind Google and Twitter, which have 3.62 percent and 3.61 percent of the referred traffic market, respectively.

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Source: CNET

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