Market Overview

Return On Capital Employed Overview: Harley-Davidson


Harley-Davidson (NYSE: HOG) reported Q2 sales of $669.27 million. Earnings fell to a loss of $8.58 million, resulting in a 100.99% decrease from last quarter. Harley-Davidson earned $868.27 million and $1.10 billion in sales in Q1.

What Is Return On Capital Employed?

Return on Capital Employed is a measure of yearly pre-tax profit relative to capital employed in a business. Changes in earnings and sales indicate shifts in a company's ROCE. A higher ROCE is generally representative of successful growth in a company and is a sign of higher earnings per share for shareholders in the future. A low or negative ROCE suggests the opposite. In Q2, Harley-Davidson posted an ROCE of 0.55%.

Keep in mind, while ROCE is a good measure of a company's recent performance, it is not a highly reliable predictor of a company's earnings or sales in the near future.

Return on Capital Employed is an important measurement of efficiency and a useful tool when comparing companies that operate in the same industry. A relatively high ROCE indicates a company may be generating profits that can be reinvested into more capital, leading to higher returns and growing EPS for shareholders. For Harley-Davidson, the return on capital employed ratio shows the number of assets can actually help the company achieve higher returns, an important note investors will take into account when gauging the payoff from long-term financing strategies.

Q2 Earnings

Harley-Davidson reported Q2 earnings per share at $-0.35/share against analyst predictions of $0.08/share.


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Posted-In: Earnings News