Lululemon's Stock Could Drop 20%

This analysis originally appeared on Finbox.io. 

Earnings Expected Wednesday

Lululemon Athletica inc. LULU is expected to report earnings on Wednesday after the market closes. The activewear company beat its earnings estimates last quarter (Q3) and shareholders enjoyed a quick 10% price increase. However, shares have been trending lower since the beginning of 2017 as headwinds appear to be growing stronger.

While the stock trades lower, Lululemon still appears to be approximately 20% overvalued when applying Wall Street estimates to ten separate finbox.io cash flow analyses.

Analysts Turn Bearish

On March 9th, Canaccord Genuity warned investors that the company's apparel strategy could become less effective citing new consumer preferences in denim. The investment bank conducted a survey which found that 18% of respondents expected to buy fewer pairs of Lululemon pants this year. They also dropped there price target to $45 per share.

More recently, Macquarie’s Laurent Vasilescu highlighted 10 reasons investors should worry about Lululemon ahead of earnings. One interesting point that Vasilescu noted was saturation.

Christine Day was Lululemon's CEO from 2008-2013 and under her management, the company often claimed that the total addressable market (TAM) in North America was 300-350 stores. As of last October, there were 287 stores in the North American region. Hence, the company may be reaching saturation.

In two years, the company's NWC has more than doubled ($330mm in Oct '16 vs $163mm in Oct '14). The increase in inventories and NWC implies that it is simply taking longer for Lululemon to sell its apparel - not a great sign.

Margins Declining From Intense Competition
Outside of shifting consumer preferences, Lululemon also faces stiff competition from established activewear providers like Athleta, Columbia Sportswear Company COLM, Gildan Activewear Inc (USA)GIL, Nike Inc NKE and Under Armour Inc UAA.

Investors long LULU need to keep a close eye on Beyoncé's new brand.

Approximately 75% of Lululemon's revenue is derived from the US (way up from 50% in 2012). The US population currently stands at approximately 325 million people. Compare this to Beyoncé's 98 million followers on Instagram which is roughly 30% of the entire US population. While the demographics of Beyoncé's followers are unknown, her reach and influence on US consumers undeniable. Don't be surprised if Ivy Park makes a big splash over the next few years as Beyoncé pushes her brand to her millions of followers.

Conclusion

Several analysts have recently turned more bearish on Lululemon and rightfully so. Competition has pushed inventory levels higher and margins lower.

In addition, finbox.io's valuation analyses imply that the stock is 20% overvalued purely on a fundamental basis. Value investors may want to stay clear of LULU before the company reports earnings on Wednesday.

Photo credit: Mike Mozart, Flickr