Market Overview

Green Mountain Coffee Roasters Launches Keurig℠ Store


Mountain Coffee Roasters (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffeemakers with its innovative Keurig®
brewing technology, today opened the doors of its first Keurig℠
Store. Located in Burlington, Massachusetts, the 1,900 square foot
retail space will serve as a Keurig® destination and provide consumers
the opportunity to experience the popular brand in an interactive and
multi-sensory environment.

Customers fill the country's first ever Keurig Store on the first day of business. (Mandatory Credit: Greg M. Cooper / Keurig)

“We are thrilled to introduce our revolutionary Keurig brewers combined
with our unparalleled beverage portfolio to consumers in the form of an
exclusively Keurig retail destination,” said GMCR Senior Vice President

See full press release

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