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Yandex Acquires KinoPoisk, Terms Not Disclosed

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Yandex (NASDAQ: YNDX) today announced the acquisition of KinoPoisk, the largest and most comprehensive Russian-language website dedicated to movies, television programs and celebrities. KinoPoisk's users can read expert and user-generated film reviews, discover most popular movies, watch trailers, get movie news and personalised recommendations, as well as show times and tickets. KinoPoisk has a worldwide monthly audience of 18.6 million users, according to comScore Media Metrix, and ranks as the 16th largest web property in Russia. There are over 100 million movie ratings on KinoPoisk and three million new ones are generated every month.

Using search personalisation algorithms and machine-learning technology along with KinoPoisk's content, Yandex will develop an extended movie recommendation system tailored to users' preferences and interests.

"Yandex is focused on providing the most comprehensive answers to users' questions, including by offering them relevant recommendations," said Dmitriy Stepanov, Head of Media Services at Yandex. "More and more often, consumers are turning to the Internet to get ideas on what movies and TV shows to watch. In order to provide high quality answers, we need to have deep knowledge of the subject matter. KinoPoisk has a huge collection of Russian-language

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Posted-In: Earnings M&A News Guidance Management Global

 

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