Renowned tech reviewer Marques Brownlee, better known as MKBHD, recently commented on Procreate’s decision to reject generative AI integration, sparking a lively discussion on the future of digital art tools.
What Happened: On August 20, 2024, Brownlee shared a video post by Procreate, in which the CEO of the popular digital illustration app, James Cuda announced a firm stance against the integration of generative AI into their products.
“I really f****g hate generative AI. I don’t like what’s happening in the industry and I don’t like what it’s doing to artists. We are not going to be introducing any generative AI into our products,” Cuda said, adding that their products are designed with for human creativity and that the team is on “the right path.”
Brownlee noted, “Artists and users on social media celebrate. TAKE NOTES, ADOBE.”
However, he added this stance equates to committing to never introduce generative AI, regardless of its usefulness.
“I wonder if they ever bend this rule someday,” Brownlee wrote.
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This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
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