YouTube CEO Neal Mohan has shared his vision for the platform’s future, which includes a significant expansion beyond mobile devices.

Mohan envisions Shorts as a key catalyst for the platform’s future expansion, aiming to rival the widespread influence of TikTok. This strategic move aligns with his broader vision for YouTube, which goes beyond just mobile devices.

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“We're not a social media platform,” he stated, adding, “We're not traditional media in the sense that we're not linear television. We're really sort of our own thing. So what that means for me is staying focused on what we do best, which is a place to create, share, and watch video no matter where you are in the world, no matter what screen you're on.”

Several prominent creators have departed, citing exhaustion. Running a YouTube channel now demands full-time commitment, with top influencers like MrBeast, Rhett & Link, and Michelle Khare supported by dedicated teams.

“I know lots of creators who've chosen to either take a break or perhaps move to different sorts of pursuits,” Mohan said.

“Some of them have moved from in front of the camera to behind the camera. Some of them have moved to grow different types of businesses out of their YouTube experience. And I think all of that is actually a natural evolution, but actually also really great because it's a decision that they were able to make based on their success on our platform,” he concluded.

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Meanwhile, earlier this year, Mohan also expressed concerns about the potential misuse of creators’ content by ChatGPT-parent OpenAI to train its AI, warning that this would be a “clear violation” of the platform’s policies.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.