Elon Musk's X Brings Endless Scrolling For Videos To Rival TikTok And Instagram

After months of testing, Elon Musk’s X, formerly known as Twitter, has unveiled the ‘Swipe Up” video feature, drawing mixed reactions from users.

What Happened: The ‘Swipe Up for More’ feature allows users to easily access recommended video content by swiping up a video in their feed. 

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While some users welcomed this addition to discover more content seamlessly, others expressed dissatisfaction with its implementation. 

Criticisms centered on the persistent presence of the ‘Swipe Up for More’ prompt, obstructing portions of the video. 

Twitter initially introduced this feature in October 2022 in an attempt to compete with the popular video-sharing platforms TikTok-owned by ByteDance and Meta Platforms Inc.’s META Instagram. 

However, it faced backlash from users who considered it an unnecessary replication of features from these platforms.

Interestingly, some users have suggested that Musk should consider bringing back the Fleets feature, a short-lived Twitter Stories feature, as a more user-friendly way to consume video content.

Why It’s Important: Musk intends to make X an “everything app,” which would be used for multiple purposes like payments, audio and video calling, and shopping, apart from the usual social media content.

Earlier this month, the platform implemented the job cards feature to take on Microsoft Corporation’s MSFT LinkedIn. 

Image source – Shutterstock

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