McDonald’s Corp’s MCD Japan arm announced the introduction of a new theme to their Happy Set, inspired by the popular manga “Spy x Family”. The set will include original coloring pages and stickers, with the campaign set to launch on September 1.
What Happened: McDonald’s Japan took to Twitter to unveil their latest Happy Set theme, which is centered around the “Spy x Family” manga.
The post highlighted that there will be five different types of original coloring pages and stickers available beginning Sept.1, 2023.
See Also: Dogecoin Gets High On McDonald’s Buzz, But Is It Burger King That Really Stole The Show?
Why It Matters: The “Spy x Family” manga has gained significant attention. Earlier a meme from the manga was shared within the Dogecoin community on Reddit, suggesting that spies in the manga’s universe use Dogecoin DOGE/USD as currency.
This meme led to discussions and debates within various online communities, as detailed in a Benzinga article. Furthermore, McDonald’s has a history of leveraging popular culture trends, as seen with their Grimace Shake campaign, which went viral on TikTok, as mentioned in another Benzinga article. This new “Spy x Family” themed Happy Set is another example of McDonald’s tapping into current pop culture phenomena to engage with their audience.
Photo by Nlinnlin on Shutterstock.
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