Elon Musk's Twitter Is Cutting Costs Left And Right — Why Is It Still Finding Spare Change To Pay Google?

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Despite Twitter’s attempts to negotiate a contract requiring $1 billion in Google Cloud spending over five years, the social media giant continues to pay its bill to the company without interruption. Google is said to have refused the negotiating terms. 

Many factors seem to be at play here, considering the two companies have worked together on multiple fronts. This includes a licensing deal Google and Twitter struck in 2015 to have the platform’s posts instantly appear on Search results. 

The deal was highly successful and is presumably a continuing revenue source for Twitter, the report noted.  

Google is a more prominent advertiser on Twitter than Amazon. The tech giant’s Android ads about Google Messenger are common on the platform. 

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