- Fantasy war game miniatures maker Games Workshop inked a deal with Amazon.Com Inc (NASDAQ:AMZN) to make films and TV programs based on its characters. The financial terms of the deal remain undisclosed.
- Games Workshop said Amazon would develop its intellectual property into film and television productions. It will also grant merchandising rights to the U.S. company, beginning with the "Warhammer 40,000" universe.
- The deal underscores Amazon's push to capitalize on a streaming boom and take on rivals, including HBO Max and Netflix, Inc (NASDAQ:NFLX), Reuters reports.
- Warhammer 40,000, or 40k, is a sci-fi universe set in humanity's 'grimdark' future, Bloomberg reports.
- The Games Workshop franchise already includes popular tabletop games and over 300 novels and has licensed its content for several successful video games.
- Superman star Henry Cavill will likely star in the production.
- Games workshop made no change to its forecast for the period ending May 2023.
- Amazon prepared to spend over $1 billion a year to produce movies it will release in theaters following MGM's $8.5 billion acquisition.
- Andrew Wade, an analyst at Jefferies, noted that licensing income had built strongly in recent years. "A mainstream TV/film product could be game-changing in terms of Warhammer's brand reach and awareness."
- Price Action: AMZN shares traded lower by 0.45% at $88.05 in the premarket on the last check Friday.
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