Rooting For The Small Guy: Elon Musk On How Twitter Blue Matters For 'Less Prominent Handles'

Elon Musk has disclosed the rationale behind his decision to relaunch Twitter Blue.

What Happened: Musk took to Twitter to explain the reason behind relaunching the controversial Twitter Blue subscription, which would allow users to get a verification badge by paying a monthly premium of $8. The Blue verification plan was rolled out briefly and then withdrawn.  

See Also: No, It's Not A Bug: If Your Twitter Feed Is Filled With Tweets From People You Don't Even Follow, It's Because…

Why It's Important: Musk's decision to monetize the blue verification badge received flak from many people, including the likes of author Stephen King

The relaunch led to a rise in the number of verified-but-fake accounts. These accounts impersonated leading brands and personalities, creating chaos on the platform. To curb the growth of such fake accounts, Twitter rolled out the "official" badge and a feature to enable organizations to manage and authenticate affiliated accounts.

The microblogging site also introduced another feature to let users add a "confirmed phone number" mark on their profile to differentiate authentic users from bots. 

Musk, who took over Twitter in October, also stated that the platform is purging spam and fraudulent accounts, which may drop users' follower count. 

Read Next: Elon Musk Says Some Twitter Users Should Expect To See Follower Count Drop: Here's Why

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