Apple Turns (RED) To Raise Visibility For World AIDS Day

Zinger Key Points
  • Apple's support has helped millions of mothers prevent passing HIV/AIDS to their babies.
  • Apple customers have enabled care and support services for over 11 million people impacted by HIV/AIDS.

On World AIDS Day, Apple Inc. AAPL has announced ways for customers to support the Global Fund, raise awareness and learn more about the ongoing fight to end HIV/AIDS. 

What Happened: Worldwide, hundreds of Apple Store locations are adding (PRODUCT) RED windows and product displays — a portion of the proceeds from every purchase goes to the Global Fund to fight AIDS. 

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Various (PRODUCT) RED accessories and devices are available across iPhone 14, iPhone 14 Plus, iPhone SE, Apple Watch Series 8 and more.

Apple Watch users can also show support with seven Apple Watch faces in red. They can share these faces with other users and raise awareness.

On the App Store, Apple users can now learn more about Preppy, an app helping people affected by HIV to track pre-exposure prophylaxis or PrEP. The app enables users to prevent infection and keep track of intakes and checkups effectively. 

Additionally, Apple Books will feature curated collections of books and audiobooks to spread awareness regarding AIDS in the U.S. 

Why It’s Important: The Cupertino, California-based tech giant has been working with (RED) to support the Global Fund’s war against AIDS since 2006. Apple said its support has helped over five million mothers prevent passing HIV/AIDS to their babies. 

“Over the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple customers have enabled care and support services for over 11 million people impacted by HIV/AIDS,” the company stated. 

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