Samsung Aims To Salvage Smart TV Growth Via Third-Party Collaborations

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  • Samsung Electronics Co, Ltd SSNLF collaborated with international ODM (Original Development Manufacturing) companies like Atmaca, HKC, and Tempo.
  • The collaboration will enable non-Samsung smart TV models to make their Tizen OS debut
  • New TVs from Bauhn, Linsar, Sunny, Vispera, and other brands will be available in Australia, Italy, New Zealand, Spain, Türkiye, and the U.K. this year.
  • Now more consumers enjoy a premium smart TV experience enabled by Tizen, an open-source OS for Samsung Smart TV.
  • Tizen is a Linux-based OS hosted by the Linux Foundation. However, Samsung has been the primary developer using it across various devices, including smartwatches, kitchen appliances, cameras, smartphones, and TVs, TechCrunch reports.
  • Although Samsung has essentially abandoned Tizen in smartphones and smartwatches, TVs have remained fertile ground for Tizen to flourish, chiefly because Samsung is the biggest-selling TV maker globally. 
  • The report noted that recent figures from Dataxis show that Tizen’s market share in 2020 was roughly one-third in terms of installation base. 
  • Tizen’s market share has been slowly creeping downwards, with Alphabet Inc GOOG GOOGL Android TV and Roku, Inc ROKU edging upwards.
  • An obvious way for Samsung to counter this trend is to open things up to third parties.
  • Samsung expanded its advanced chips production capacity by more than threefold by 2027 to meet strong demand despite global economic headwinds.
  • Samsung targeted the commercialization of advanced 2-nm technology chips by 2025 and 1.4-nm chips by 2027, set for high-performance computing and artificial intelligence applications.
  • Photo Via Company
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