Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming

  • Nielsen N.V. NLSN announced that Roku, Inc ROKU will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings
  • Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home. 
  • OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.
  • Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens. 
  • As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.
  • Recently, Roku roped in Fox Corp FOX Fox Entertainment CEO As Roku Media President.
  • The streaming companies ranging from Netflix Inc NFLX to Roku, battled subscriber losses on pandemic recovery and macro headwinds.
  • Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.
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