Dave & Buster's Plans To Launch 11 Units Across The Middle East

Dave & Buster's Entertainment Inc PLAY is set to begin its international expansion with sites in the Kingdom of Saudi Arabia, followed by the United Arab Emirates and Egypt.
The company's strategic initiatives for international expansion include a customizable footprint to drive box economics in each market as required and menu localization with high regional resonance.
It also plans global marketing programs that are demographically agnostic and locally executable.
"We couldn't be more pleased and excited to announce our Partnership with Abdul Mohsen Al Hokair Holding Group to develop the Dave & Buster's Brand across key West Asian Markets," said chief international development officer Antonio Bautista.
Price Action: PLAY shares are trading lower by 0.73% at $35.97 on the last check Wednesday.

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