Alibaba Reaches Out To TikTok Parent To Boost Presence: Report

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  • ByteDance's Douyin and Alibaba Group Holding Limited BABA - owned Ele.me agreed to collaborate to help the food delivery app establish a presence on Douyin, TikTok's Chinese counterpart Reuters reports.
  • Ele.me would be one of the most prominent players that Douyin has brought into the mini-program platform.
  • "Douyin's open platform is an important bridge that Douyin uses to connect users with business partners," Douyin CEO Kelly Zhang Nan said.
  • Chinese "super-apps," including Tencent Holding Ltd's TCEHY WeChat and Ant Group's Alipay, forayed into the mini-program field to create ecosystems that keep users engaged.
  • WeChat's average daily active users for mini-programs hit 450 million in 2021. 
  • Douyin has over 600 million daily active users.
  • Douyin's mini-programs were different from other players as the app's recommendation algorithm mainly powered them.
  • Ele.me is China's second-largest food delivery platform after Meituan MPNGY.
  • In 2021, Douyin launched takeout orders directly via livestreams. 
  • Alibaba clocked a flat revenue growth in Q1 to $30.69 billion, beating the consensus of $30.05 billion. The China commerce segment declined by 1% Y/Y to $21.19 billion.
  • Price Action: BABA shares traded lower by 0.69% at $90.11 in the premarket on the last check Friday.
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Posted In: NewsTechMediaBriefsTikTok ByteDance
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