NetEase Inks Digital Partnerships With French & Argentinian Football Teams

by Shivani Kumaresan, Benzinga Staff Writer
July 15, 2022 1:42 PM | 1 min read |
  • NetEase Inc NTES media arm NetEase Media has partnered with the French Football Federation (FFF) and the Argentine Football Association (AFA) as their media partner in China.
  • NetEase will provide interactive content about the teams for the 2022 World Cup. 
  • Under the terms of the agreements, NetEase Media will distribute bespoke content for the two football teams across media outlets in China during the World Cup.
  • NetEase Media will invite players and coaches of the teams to analyze and forecast the tournament's progression through video chats.
  • In the previous 2018 World Cup, NetEase Media partnered with the French and German national football teams.
  • Price Action: NTES shares are trading lower by 1.99% at $86.19 on the last check Friday.
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