Apple Inc AAPL hid fully interactive augmented reality (AR) trading cards on its Worldwide Developers Conference (WWDC) invite webpage featuring distinct Memoji characters.
What Happened: The Tim Cook-led tech giant is known to place AR objects in its WWDC invite webpage but this is the first time they are fully interactive.
Users are presented with a sticker pack sporting the WWDC 2022 logo. Tapping on the pack reveals three cards. Apple Software Updates provided a download link in a recent tweet.
There’s a new AR experience in the Apple Events website with a sticker/card pack which you can open https://t.co/JmswrRBZDx— Apple Software Updates (@AppleSWUpdates) May 31, 2022
Further, tapping on the card allows users to view the card from multiple angles. Cards and emojis available in the AR experience include a rare multicolor version with a one in 26 chance of getting it.
Multicolor (rare, 1/26 chance of getting it)— Apple Software Updates (@AppleSWUpdates) May 31, 2022
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Why It Matters: Apple AR invites have featured a warp speed tunnel and a pinhole Apple logo with a mountain valley hidden inside in the past, reported Apple Insider.
The WWDC is slated for June 6 and will be held virtually for the third year in running. Some students and developers along with members of the media will be allowed to attend in person for a pre-recorded keynote.
Apple’s iOS 16, watchOS 9 and macOS 13 are some of the key highlights of the event. Also expected are major updates to Apple Watch, according to Mark Gurman, a journalist who focuses on the iPhone maker.
Price Action: On Tuesday, Apple shares closed 0.5% lower at $148.84 in the regular session and rose 0.4% in the after-hours trading, according to Benzinga Pro data.
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Photo courtesy: Apple
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