Sony Merges Anime Offerings

March 1, 2022 2:27 PM | 1 min read |

Sony Group Corp SONY merged its anime offerings under the Crunchyroll brand, Bloomberg reports.
The move will help Crunchyroll leverage its understanding of Western anime fans to tap the booming interest in Japanese animation as competition heats up from Netflix Inc NFLX, Amazon.com Inc AMZN, and Hulu LLC.
Sony makes a move seven months after acquiring the streaming service from AT&T Inc T for $1.2 billion.
Crunchyroll and Sony’s Funimation are the go-to streaming services for Western anime fans.
The two brands will be merged into a single subscription, giving Crunchyroll subscribers access to Funimation’s previously exclusive library, with monthly pricing plans ranging from $7.99 to $14.99.
Price Action: SONY shares traded lower by 1.09% at $101.41 on the last check Tuesday.

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