Starbucks Teams With Taylor Swift On 'Red (Taylor's Version)' Album Promotion

Starbucks Corporation SBUX is teaming with Taylor Swift in promotion of the music icon’s release of her “Red (Taylor’s Version)” album scheduled for Friday.

What Happened: Starbucks first dropped a hint of its partnership with Swift on Nov. 8 with a tweet declaring it's "red season," a reference to the title of Swift’s album.

A Starbucks tweet from Friday morning finds a woman’s hand picking up a red scarf and a Starbucks coffee cup marked “Taylor’s Version.”