Facebook Joins Retail Store Bandwagon Like Apple, Google: All You Need To Know

Meta Platforms Inc FB, formerly known as Facebook, has discussed opening retail stores that will eventually span the world, the New York Times reports.
It said it’s shifting focus to building a virtual world or metaverse where users can socialize, work, and play with Oculus Quest VR headsets (rebranded Meta Quest), AR smart glasses developed with Ray-Ban called Stories, and Facebook Portal video chat devices, CNBC reports.
Meta would use the stores to introduce people to devices made by the company’s Reality Labs division, like virtual reality headsets and, eventually, augmented reality glasses.
These devices are gateways to the metaverse, a futuristic digital world where people seamlessly move from virtual to augmented reality versions.
Meta is reportedly planning a flagship store for Burlingame, California, where it has an office for Reality Labs.
Meta envisions shops with a modern, minimalist aesthetic and subtle branding placement, TechCrunch reports.
The company considered multiple names, like Facebook Hub, Facebook Commons, Facebook Innovations, Facebook Reality Store, and From Facebook.
Before the name change, Facebook reportedly settled on calling its retail locations the “Facebook Store.”
Meta aims to spark “curiosity” and “closeness” with its stores and provide customers with a welcoming atmosphere where they can have a “judgment-free journey” while experimenting with headsets.
Companies like Apple Inc AAPL have found success in retail stores, and Alphabet Inc GOOG GOOGL Google recently made its debut. Microsoft Corp MSFT ditched its retail locations to focus on its online store.
Price Action: FB shares closed higher by 1.64% at $341.35 on Friday.
Photo by Gerd Altmann from Pixabay

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Facebook Joins Retail Store Bandwagon Like Apple, Google: All You Need To Know