So Much For A Joke! Microsoft's Xbox Mini-Fridge Gets Sold-Out In 15 Minutes After Going On Sale For Pre-Orders

An Xbox Series X fridge for sale, which is a replica of Microsoft Inc’s MSFT console, reportedly sold out 15 minutes after it went on sale for pre-orders on Tuesday.

What Happened: The fridge, which owes its origin to a viral meme, was decked up with LEDs with surface features made to resemble the Xbox Series X, as per an Xbox statement.

“The front of the mini fridge also includes a USB port to charge devices and comes with a DC power adapter to enable the mini fridge to work on the go.”

The Xbox fridge would be available at Target Corporation’s TGT stores and online at Target.com for $99.99. In Canada, these would be sold by the Xbox Gear Shop.

In Europe, the retailers include GAME (UK), Game Stop EU, Tonyk, and Micromania. 

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Why It Matters: The mini fridge was sold out within 15 minutes of it being put on sale, reported Bloomberg.

The refrigerator has already made its way to eBay Inc’s EBAY platform where it is being sold for at least three times its price, as per Bloomberg. 

The fridge came into being after Xbox’s Games Marketing lead Aaron Greenberg said on Twitter in April that the company “will move forward” on its promise to make the device. 

Greenberg’s comments came after the company’s victory in a Twitter meme war.

Microsoft does not give out individual sales figures for Xbox Series S/X consoles, but it is estimated that nearly 6.6 million have been sold, as per a recent report.

The popularity of the Series S/X machines can be gauged by the fact that Microsoft has managed to sell 102,591 consoles in Japan since launch, traditionally a tough market for the tech giant, reported Kotaku.

Comparatively, rival Sony Corporation SONY has sold 1.1 million PlayStation 5 series consoles in the country. 

Price Action: On Tuesday, Microsoft shares closed nearly 0.3% higher at $308.23 in the regular session and gained 0.17% in the after-hours trading.

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Photo: Courtesy of Xbox