Customers Throng Best Buy Stores On News Of Limited PlayStation, Xbox Availability: Bloomberg

  • Customers flocked into Best Buy Co Inc BBY stores following its advertisement of "limited quantities" of Sony Group Corp's SONY PlayStation 5 and Microsoft Corp's MSFT Xbox Series X, Bloomberg reports.
  • The low stock of the last year's holiday bestsellers worsened by the pandemic, and online resellers played an essential role in driving the demand.
  • The bots monitor e-commerce platforms for inventory changes, automatically placing orders on devices availability. 
  • Console manufacturers sparingly released their products, betting on the crisis to maintain the demand. Unconfirmed reports suggested that some Best Buy locations had only 50 units of each console. 
  • Price Action: BBY shares traded lower by 0.16% at $106.63 on the last check Thursday.
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