Philip Morris Launches Smoke Free Product IQOS ILUMA In Japan

  • Philip Morris International Inc PM has launched IQOS ILUMA to their portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.
  • The IQOS ILUMA series offers two devices in Japan: IQOS ILUMA PRIME and IQOS ILUMA, available for pre-order on IQOS.com beginning August 17, 2021, and for purchase at stores on August 18, 2021.
  • IQOS ILUMA introduces induction-heating technology, which utilizes no blade and requires no cleaning.
  • The heating technology in these devices is the Smartcore Induction System that heats the tobacco from within the new Terea Smartcore Stick.
  • As of June 30, 2021, PMI's smoke-free products are available in 67 markets and targets 100 markets with its smoke-free products by 2025.
  • Price Action: PM shares traded lower by 0.24% at $102.09 on the last check Tuesday.
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!