Comcast Notes Double Digit Ad Rate Surge For Fall TV Season: Reuters

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  • Comcast Corp's CMCSA advertising rates and the ad inventory volume sold for the fall television season surged by double-digit percentages year-on-year, Reuters reports.
  • The NBCUniversal parent sought sponsors for inventory, including the upcoming 2022 Winter Olympics and Super Bowl LVI in February.
  • It marked the first upfront sales period in which Comcast sold local, national and global advertising inventory together for traditional TV and digital programming.
  • Comcast reportedly sold $1 billion ad inventory on its digital channels and $500 million in ad inventory on the Peacock streaming service.
  • Around 85% of the Super Bowl LVI ad inventory scheduled for Feb. 13 is sold or in discussions, and the ad rates for Sunday Night Football scaled record highs.
  • The ad rate surge was attributable to limited supply and higher pandemic-recovery-driven demand from more marketers and ad spending ramp up.
  • The Walt Disney Co DIS and AT&T Inc T -owned WarnerMedia also noted similar trends.
  • Price action: CMCSA shares traded higher by 0.34% at $57.97 on the last check Thursday.
Posted In: NewsTechMediaBriefsReuters
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