The Trade Desk Introduces Venture Capital Arm TD7; Solimar Trading Platform For Marketers

by Anusuya Lahiri, Benzinga Editor
July 7, 2021 11:00 AM | 1 min read |
  • The Trade Desk Inc TTD launched an internal venture capital arm, TD7, to invest in open internet-focused technology innovators.
  • It emphasized an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying.
  • Additionally, the company also introduced its new trading platform, Solimar, to help marketers optimize their digital advertising campaigns across the open internet.
  • Solimar enables marketers to release the power of their valuable first-party data, drive greater precision in their digital marketing campaigns while advancing consumer-conscious privacy.
  • Price action: TTD shares traded higher by 2.35% at $78.36 on the last check Wednesday.
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