Google To Mark Brick-And-Mortar Debut This Summer

Alphabet Inc’s GOOG GOOGL Google will open its first brick-and-mortar store in New York this summer in the Chelsea neighborhood near its New York City campus, which accommodates over 11,000 employees, taking a leaf of Apple Inc’s AAPL successful retail business model, Reuters reports.
Google will sell Pixel smartphones, Pixelbooks, Fitbit fitness trackers, and Nest smart home devices at the store.
The store will enable customer services. It will also have an online order pickup option.
The store will help understand how Google’s products work together, offer a resolution to problems, assist with setups akin to an Apple store, The Verge reports.
Virginia marked Apple’s brick-and-mortar store debut in 2001. Apple has 270 stores in the U.S. and multiple global stores, including customer service options.
Price action: GOOG shares traded higher by 1.79% at $2,350.12 on the last check Thursday.