Skip to main content

Market Overview

Apple Says 'Music Is About To Change Forever.' What Its Teaser Could Mean

Apple Says 'Music Is About To Change Forever.' What Its Teaser Could Mean

Apple Inc (NASDAQ: AAPL) is teasing its Apple Music users on iOS and macOS with an animated video that could be a pointer to the introduction of lossless audio or 3D, AppleInsider reported Sunday.

What Happened: The short video, available in the browse section of Apple Music, displays a spinning logo of the service.

The accompanying text to the video states, "Get ready - music is about to change forever."

Screenshot Of Apple Music's Rotating Logo 

The rumored high fidelity or HiFi service could cost an extra $9.99 per user, Apple Insider said citing record label sources.

See also: How To Buy Apple Stock

Why It Matters: The spinning nature of the graphic in the video could be indicative of the impending launch of 3D audio which could be complementary to Spatial Audio, a feature offered by AirPods Pro and AirPods Max, noted Apple Insider.

The launch of lossless tracks on Music would pit the Tim Cook-led company against the likes of Square Inc (NYSE: SQ) owned Tidal and, Inc’s (NASDAQ: AMZN) Music services, which already provide higher-quality options.

See Also: How Square's Purchase of Jay Z's Tidal Could Popularize Blockchain

Spotify Technology SA (NYSE: SPOT) announced a HiFi feature in February that is yet to be rolled out.

Lossless audio could take up to three times the space on a user’s device as compared to “high quality” versions on average, as per AppleInsider. These tracks could also lead to more data usage.

Price Action: Apple shares closed nearly 2% higher at $127.45 in Friday’s regular session.

Read Next: Apple To Face EU Antitrust Music Based On Spotify Complaint This Week: Report


Related Articles (AAPL)

View Comments and Join the Discussion!

Posted-In: Apple Music Consumer Tech iPhone music streamingNews Events Tech Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at