Starbucks To Offer Impossible Foods, Beyond Meat Products In 7 Asian Markets

Starbucks Corporation SBUX said Monday it would be adding new plant-based food and beverage options in select Asian markets this month.

What Happened: The Seattle-based coffee chain will add foods sourced from Beyond Meat Inc BYND and  Impossible Foods in markets such as Hong Kong, Singapore, New Zealand, Thailand, and Taiwan, the company said in a statement.

“We’re excited to continue our journey toward becoming resource positive together with our customers in Asia,” Starbucks Asia Pacific President Sara Trilling said on the menu expansion.

New food items include a Spiced Impossible Puff and Maize Impossible Sandwich in Hong Kong as well as a Beyond Meatball Sandwich in Taiwan.

Why It Matters: Starbucks is also introducing Oatmilk Cocoa Macchiato from Oatly, a European private plant-based milk company in eight markets on the continent.

This summer, the coffee chain added a breakfast sandwich, which uses ingredients made by Impossible Foods, at 15,000 of its stores in the United States after introducing similar Beyond Meat products in China and Canada.

In July, a judge in Florida ruled that Restaurant Brands International Inc QSR unit Burger King didn't mislead vegans and vegetarians vegans and vegetarians on the nature of its Impossible Whopper product.

Price Action: Starbucks shares closed 0.24% lower at $86.27 on Friday.

Photo courtesy: Impossible Foods

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